The Citadel Adds Blue Zone On-Field Luxury Suites at Johnson Hagood Stadium
New field-level product brings eight south end zone suites, parking, buffet access, and bar service to Johnson Hagood Stadium.
The Citadel Athletics has launched the Blue Zone presented by Bud Light, a new on-field premium seating product at Johnson Hagood Stadium for the 2026 football season. Developed in partnership with Revel XP, the Blue Zone will include eight field-level suites positioned in the south end zone.
The new inventory places suite holders just beyond the end line, creating a field-level viewing product at a venue that has not previously offered this type of premium setup. The school said the Blue Zone combines proximity to the field with premium hospitality amenities and positions the experience as a new revenue and fan-engagement layer inside the stadium.
Each suite includes 16 tickets and four parking spots per home game, along with access to an all-inclusive buffet and a cash bar. The product is being sold as a season-long hospitality package rather than a single-game add-on.
“We are excited to offer this exclusive opportunity for our fans to experience Citadel Football in an unprecedented capacity. Our long-standing, tremendous relationship with Southern Crown Distributors — which has provided us an exceptional sponsor brand in Bud Light — and new partnership with Revel XP have allowed us to enter the world of on-field premium seating at Johnson Hagood Stadium. We are confident members of the Blue Zone will enjoy this unique view of the game from the south end zone, along with the provided amenities.” – Art Chase, Director of Athletics, The Citadel
The sponsor integration is built directly into the space's name through Bud Light’s presenting position, tying the launch to the brand’s broader relationship with the department.
“As the Official Beer Sponsor of The Citadel Athletics, Bud Light is proud to help create unforgettable game day experiences for Bulldogs fans all season long. Whether cheering from the new Blue Zone or throughout Johnson Hagood Stadium, fans are encouraged to enjoy Bud Light responsibly, celebrate safely, and always plan a safe ride home.” – Tom Fitzgerald, Vice President of Marketing, Southern Crown Partners
The project gives The Citadel a new premium hospitality category in the Southern Conference. It continues the broader move across college athletics toward field-level and experience-led inventory that extends beyond traditional suites and club seats. At Johnson Hagood Stadium, the Blue Zone adds a sponsor-backed premium product with parking, food-and-beverage access, and a field-adjacent location packaged into one offering.
The Citadel Athletics
