Aramark Sports + Entertainment has deployed 39 VisioLab AI self-checkout units across six concession markets at Williams-Brice Stadium, home of University of South Carolina football. Aramark announced the installation as part of its 2026 college football food-and-beverage program.

The units use computer vision to identify food and drink items placed in a checkout area, allowing guests to review their order and pay without scanning each barcode.

VisioLab said the rollout produced record transaction throughput and revenue across its first three games at the stadium. The company did not disclose transaction counts, revenue totals or a comparison period, so the scale of the increase is not public.

The installation is among the technology additions Aramark introduced for its college venue clients ahead of the 2026 season.

VisioLab is live at Williams-Brice Stadium. 39 units placed across 6 markets at one very loud stadium. Anyone who has been to Williams-Brice knows the feeling. Seventy-seven thousand people… | VisioLab

VisioLab is live at Williams-Brice Stadium. 39 units placed across 6 markets at one very loud stadium. Anyone who has been to Williams-Brice knows the feeling. Seventy-seven thousand people. Sandstorm. Third and long. The place is shaking...and the last thing you want to do is be waiting in a concessions line. This is the problem we came to solve. Congrats to Joseph Rich, ⚾️ Alice Canaday, CSPO, Katherine Beattie, Nicholas Runkel and team at Aramark Sports + Entertainment for bringing AI self-checkout to University of South Carolina football fans, and for navigating everything the first three games threw at them while still generating record throughput and revenue. Welcome to the network, Gamecocks. We’re glad to be here.

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