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# 🍬 Willy Wonka Wonderland
- URL: https://www.venuepremium.com/willy-wonka-wonderland/
- Published: 2024-02-01T21:11:00.000Z
- Updated: 2024-11-20T00:02:49.000Z
- Description: Brooklyn’s Barclays Center has the premium industry's sweetest luxury speakeasy!
- Author: Venue Premium
- Tags: Venue Safari, Hospitality Design

Extravagant backstage clubs and lounges have become the norm at sports and entertainment venues in a never-ending quest to lure and cater to premium buyer segments. So, it was no surprise when Brooklyn’s Barclays Center unveiled its newest entry in the premium industry “one-upsmanship” race.

Operating in the ultra-competitive New York market, [BSE Global](https://www.bseglobal.net/?ref=venuepremium.com) needed a new world-class offering for their high-rollers…. and, in partnership with premium restauranteur [Major Food Group](https://www.majorfood.com/?ref=venuepremium.com) and swanky interior designer [Ken Fulk](https://kenfulk.com/?ref=venuepremium.com), the collective team absolutely over-delivered with the introduction of [The Crown Club](https://www.barclayscenter.com/dining/detail/crown-club?ref=venuepremium.com). It’s a venue space so unique and opulent that it’s almost impossible for guests not to feel transported into an exclusive luxury vibe before and after Nets/Liberty games and concerts.

![](https://storage.ghost.io/c/7b/c0/7bc00d70-85c4-4dea-b58f-fa428675e811/content/images/2024/01/8aa2ee81-d1f9-4403-b861-9422d8d3fa32_1000x562-1.webp)

![](https://storage.ghost.io/c/7b/c0/7bc00d70-85c4-4dea-b58f-fa428675e811/content/images/2024/01/ee5fd066-79c1-4d8f-86c4-be12ff049d20_1000x562.webp)

The Crown Club (BSE Global)

But it’s not the club itself that delivers the most dynamic impression… instead, it is something completely unexpected — a surprisingly innovative idea that has sparked a trend for speakeasy-type elements in venues worldwide. On a behind-the-scenes tour of the venue, we uncovered the real gem — a candy room tucked into an unsuspecting corner off of the Crown Club dining area. Through a secret passageway, the luxury experience quickly transformed into a *magical* experience!

🍭

****"A little nonsense now and then is relished by the wisest men.” \~ Willy Wonka**

“The Pantry” is stocked with every kind of sugary sweet and candy-coated confections imaginable, all elegantly displayed and available free of charge for guests who have access to the Crown Club.

![](https://storage.ghost.io/c/7b/c0/7bc00d70-85c4-4dea-b58f-fa428675e811/content/images/2024/01/a8f6d211-1e02-441d-9e84-0b506c0ba155_769x1024.jpg)

![](https://storage.ghost.io/c/7b/c0/7bc00d70-85c4-4dea-b58f-fa428675e811/content/images/2024/01/ebec6fd9-5158-4c44-92b8-6a5ef0ffc849_1024x769.jpg)

![](https://storage.ghost.io/c/7b/c0/7bc00d70-85c4-4dea-b58f-fa428675e811/content/images/2024/01/f7278b0b-29b0-4a9f-89b2-467131864ac7_769x1024.jpg)

![](https://storage.ghost.io/c/7b/c0/7bc00d70-85c4-4dea-b58f-fa428675e811/content/images/2024/01/9b8939c9-7db0-4ca2-aead-84f39037e349_1024x769.jpg)

![](https://storage.ghost.io/c/7b/c0/7bc00d70-85c4-4dea-b58f-fa428675e811/content/images/2024/01/cafbea67-0d9e-4e7f-9370-4b5c2d57f99f_1024x769.jpg)

What corner of your venue might be underutilized and could be turned into a ‘wow moment?’ What magical surprise experience might you be able to create for your guests?

A speakeasy bar? A cookie corner? A pastry pantry?