Walmart AMP Plans Two-Story Premium Club in $7.7 Million Expansion
The Arkansas amphitheater will replace its hospitality tent with a two-story complex and add an all-inclusive club ahead of the 2027 concert season.
Walmart AMP plans a $7.7 million expansion of its premium hospitality complex and the Willard and Pat Walker Family Artist Wing in Rogers, Arkansas. Both projects are scheduled for completion ahead of the 2027 concert season.
A permanent, two-story building will replace the open-air hospitality tent that has housed the Land O’Lakes Lounge since the amphitheater opened in 2014. The lounge will occupy the lower floor in a partially enclosed, climate-controlled space. Members will also have access to an upper-level patio and new restrooms.
The second floor will introduce an all-inclusive club with alcoholic and nonalcoholic drinks, an expanded culinary offering, air-conditioned seating and a private patio. Individual memberships start at $5,000 per year. The hospitality complex will nearly double in size to 12,725 square feet, including more than 6,000 square feet of climate-controlled space.
“These projects add to our premium hospitality experiences for patrons, sponsors and artists.” — Brian Crowne, Vice President of Walmart AMP and Strategic Initiatives
Backstage, the artist wing will gain 1,274 square feet, including a gym for performers, crews and families and a lounge connected to the dressing, catering and production areas.
The projects are supported by Walmart, General Mills, Monster, Land O’Lakes and the Walker Foundation. Ellingson Contracting is the contractor.
AMP Staff
