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# Walmart AMP Plans Two-Story Premium Club in $7.7 Million Expansion
- URL: https://www.venuepremium.com/walmart-amp-plans-two-story-premium-club-in-7-7-million-expansion/
- Published: 2026-11-11T18:00:15.000Z
- Updated: 2026-11-11T18:00:15.000Z
- Description: The Arkansas amphitheater will replace its hospitality tent with a two-story complex and add an all-inclusive club ahead of the 2027 concert season.
- Author: Venue Premium
- Tags: News, Hospitality Design

**Walmart AMP** plans a $7.7 million expansion of its premium hospitality complex and the **Willard and Pat Walker Family Artist Wing** in Rogers, Arkansas. Both projects are scheduled for completion ahead of the 2027 concert season.

A permanent, two-story building will replace the open-air hospitality tent that has housed the **Land O’Lakes Lounge** since the amphitheater opened in 2014\. The lounge will occupy the lower floor in a partially enclosed, climate-controlled space. Members will also have access to an upper-level patio and new restrooms.

![](https://storage.ghost.io/c/7b/c0/7bc00d70-85c4-4dea-b58f-fa428675e811/content/images/2026/11/Patio-2-e1793910711423.jpg)

![](https://storage.ghost.io/c/7b/c0/7bc00d70-85c4-4dea-b58f-fa428675e811/content/images/2026/11/club-internal-e1793910647334.jpg)

![](https://storage.ghost.io/c/7b/c0/7bc00d70-85c4-4dea-b58f-fa428675e811/content/images/2026/11/Expanded-Hospitality-Complex-e1793910591505.jpg)

![](https://storage.ghost.io/c/7b/c0/7bc00d70-85c4-4dea-b58f-fa428675e811/content/images/2026/11/Artist-Lounge-e1793910548931.jpg)

The second floor will introduce an all-inclusive club with alcoholic and nonalcoholic drinks, an expanded culinary offering, air-conditioned seating and a private patio. Individual memberships start at $5,000 per year. The hospitality complex will nearly double in size to 12,725 square feet, including more than 6,000 square feet of climate-controlled space.

> “These projects add to our premium hospitality experiences for patrons, sponsors and artists.” — **Brian Crowne, Vice President of Walmart AMP and Strategic Initiatives**

Backstage, the artist wing will gain 1,274 square feet, including a gym for performers, crews and families and a lounge connected to the dressing, catering and production areas.

The projects are supported by **Walmart**, **General Mills**, **Monster**, **Land O’Lakes** and the **Walker Foundation**. **Ellingson Contracting** is the contractor.

[Premium Hospitality Complex and Artist Wing Expansion | Walmart AMPPrior to the 2027 season, the Walmart AMP will undergo a $7.7 million expansion of the venue's premium hospitality complex and the Willard and Pat Walker Family Artist Wing.![](https://storage.ghost.io/c/7b/c0/7bc00d70-85c4-4dea-b58f-fa428675e811/content/images/icon/favicon-orange-83d3c648-ae8c-4c9c-8024-52777b8c9f77.jpg)Walmart AMP![](https://storage.ghost.io/c/7b/c0/7bc00d70-85c4-4dea-b58f-fa428675e811/content/images/thumbnail/amp-logo-mobile-36b5d9aa-cf59-4430-aa3c-2fc2a79c657b.png)](https://walmartamp.com/renovation?ref=venuepremium.com)

[Walmart AMP Announces Hospitality, Artist Wing ExpansionThe Walmart AMP has announced a $7.7 million expansion plan for the Rogers venue’s premium hospitality complex and the Willard and![](https://storage.ghost.io/c/7b/c0/7bc00d70-85c4-4dea-b58f-fa428675e811/content/images/icon/AMPLogo-white-alpha-favicon-ea786c88-39ba-481c-aae7-256d4c80b785.png)AMPAMP Staff![](https://storage.ghost.io/c/7b/c0/7bc00d70-85c4-4dea-b58f-fa428675e811/content/images/thumbnail/Patio-3-e1793910513868-553db8bf-83be-4d31-b474-1c63e8b9423c.jpg)](https://armoneyandpolitics.com/walmart-amp-artist-wing-expansion/?ref=venuepremium.com)