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# SoFi Stadium, Legends Global Expand F&B and Merchandise for 2026 NFL Season
- URL: https://www.venuepremium.com/sofi-stadium-legends-global-expand-f-b-and-merchandise-for-2026-nfl-season/
- Published: 2026-09-15T03:34:09.000Z
- Updated: 2026-09-15T03:34:09.000Z
- Description: New loaded-fries concepts, expanded dessert and barbecue locations, collectible food-and-beverage vessels, and additional retail points headline the latest gameday upgrades at SoFi Stadium.
- Author: Venue Premium
- Tags: News, F&B, Pro Team/Venue

**SoFi Stadium** and **Legends Global** have introduced an expanded food, beverage, and merchandise program for the 2026 **NFL** season, adding new culinary concepts and additional points of sale throughout the Inglewood venue shared by the **Los Angeles Rams** and **Los Angeles Chargers**.

One of the biggest additions is Frites, a new loaded-fries concept built around globally influenced flavors. The initial menu includes Butter Chicken Frites, Short Rib Frites, and Pastrami Frites, extending a culinary strategy that has sought to reflect the range of cuisines found across Los Angeles.

> “This year, we continued to have the menu inspired by L.A., we're such a destination and fans come from all over the country to follow their teams and we kind of want to show them what L.A. is. We draw inspiration from everywhere. There's Mexican, Italian, BBQ, so it's kind of a little bit of everything.” **– Omar Almaraz, Senior Executive Chef**

Other new concession items for the season include Baked Ziti, Buffalo Chicken Wrap, Jalapeño Cheddar Sausage, Chicken Club Sandwich, Pickle Fries, Fiesta Chopped Salad, and a SPAM Dog.

The stadium is also expanding concepts that have performed well with fans. BBQ will add a second location near the north-side entrances, while Touchdown Treats is adding two locations serving the 400 and 500 levels. New dessert offerings include a Brookie, Chocolate Cake, Gelato, and a rotating Whoopie of the Game. Four additional Dippin’ Dots portable locations are also being introduced.

The 2026 updates build on a broader culinary program developed by SoFi Stadium and Legends Global, with **James Beard Award-winning chefs** **Jon Shook** and **Vinny Dotolo** originally collaborating on the stadium’s food strategy. The venue was designed with glass-fronted, live-fire kitchens that allow food preparation to remain visible while maintaining sightlines toward the field, seating bowl, or Infinity Screen.

Last season, **Legends Global** expanded F&B on the premium concourse serving the **Google Cloud Club and Suites**, adding Mexican-inspired concessions, a Treats Stand, a grab-and-go marketplace, and additional cocktail bars. Those premium additions remain part of the stadium’s larger hospitality offering as the 2026 program introduces new concepts throughout the building.

Souvenir food and beverage vessels are becoming a bigger component of the stadium’s retail strategy as well. New items include Rams- and Chargers-branded helmet ice cream containers, mini cooler cups, souvenir cocktail shakers, and drink cups. Team-branded popcorn buckets and “grub tubs,” which allow food to sit above a beverage container, are planned for later in the season.

Merchandise distribution is also expanding. The **Pepsi Overlook** near **American Airlines Plaza** now includes another team store, while two portable retail activations will focus specifically on matchup-themed products such as T-shirts, pins, towels, koozies, coins, shot glasses, and collectible tickets.

Rams merchandise for the season includes the team’s Fearsome White and Classic Sol alternate jerseys along with new collaborations. Chargers merchandise includes new collections from **Warren Lotas**, **SEEN**, and **Wild Collective**.

Legends Global serves as both the food-service operator and merchandise provider at SoFi Stadium, giving the company responsibility across two of the venue’s most significant non-ticket revenue and guest-experience areas.

The latest additions follow several years of continuous F&B changes at the stadium, including expanded grab-and-go markets, self-ordering kiosks, mobile ordering through Uber Eats, digital dining guides, premium-club concessions, and locally influenced menu development.

The 2026 program continues that approach with a mix of entirely new concepts, additional locations for established performers, collectible products, and more retail access rather than a wholesale reinvention of the stadium’s hospitality offering.

[SoFi Stadium And Legends Global Debut New Food, Beverage And Merchandise Offerings For The 2026 NFL Season | SoFi StadiumSoFi Stadium is an unparalleled sports and entertainment destination built in Inglewood, CA, by Los Angeles Rams Owner/Chairman E. Stanley Kroenke.![](https://storage.ghost.io/c/7b/c0/7bc00d70-85c4-4dea-b58f-fa428675e811/content/images/icon/favicon-609b6e33-5edc-40d4-a706-4611d9a1f5ae.ico).cls-1{fill:#fff;}SoFi Stadium![](https://storage.ghost.io/c/7b/c0/7bc00d70-85c4-4dea-b58f-fa428675e811/content/images/thumbnail/0926.JakobLayman.SoFi_009-9c64c8320d-b14293ec-f613-4d89-986a-891a5e70525f.jpg)](https://www.sofistadium.com/news/detail/sofi-stadium-and-legends-global-debut-new-food-beverage-and-merchandise-offerings-for-the-2026-nfl-season?ref=venuepremium.com)