Kraft Sports + Entertainment has unveiled the JetBlue Loft, a 15,000-square-foot hospitality space at Gillette Stadium that will host the Patriots Tailgate Party, presented by Bud Light, and private events on non-game days.

The Loft has a bar stretching more than 62 feet, premium buffet service, nearly two dozen televisions, and private restrooms. Its feature screen measures 59 feet wide and 5 feet 7 inches high. The space is part of an extended partnership under which JetBlue remains the official airline of the New England Patriots, New England Revolution and Gillette Stadium.

For Patriots games, the tailgate package begins two and a half hours before kickoff and ends 30 minutes before the game. The stadium lists all-inclusive food, a hosted bar, a game ticket, dedicated VIP entry, and a climate-controlled setting among the package amenities. Stadium-side parking is available. Appearances by Patriots alumni and cheerleaders are also planned.

Outside game days, the Loft can be used for corporate gatherings, receptions, and other private events.

“The JetBlue Loft will deliver an exceptional game day experience and give our guests a dynamic destination for events all year long.” — Jeff Deline, Chief Revenue Officer, Kraft Sports + Entertainment

Kraft Sports + Entertainment Unveils New JetBlue Loft at Gillette Stadium

15,000 square feet of premium hospitality space will become the new home of the Patriots Tailgate Party presented by Bud Light and a year-round private event destination.

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Gillette Stadium: Bud Light Tailgate Party at the JetBlue Loft