Dos Hombres Opens First Branded Bar at SoFi Stadium
The sixth-floor mezcal bar debuted during the Rams’ September 21 home opener and will serve fans at football games, concerts and other stadium events.
Dos Hombres has opened its first branded bar at SoFi Stadium in Inglewood, California. The sixth-floor location debuted September 21 during the Los Angeles Rams’ home opener against the New York Giants and is scheduled to operate at all stadium events, including football games, concerts and other live entertainment.
The bar is part of a new partnership between the mezcal brand and SoFi Stadium. Its cocktail menu includes the “GO FOR DOS!,” made with Dos Hombres Mezcal, fresh-squeezed lemon juice, organic agave, cherry and dehydrated lemon. The stadium has not disclosed the bar’s capacity, its full menu or the partnership’s financial terms.
Dos Hombres co-founders Aaron Paul and Bryan Cranston attended the opening, served drinks behind the bar and met fans. The company called it its first-ever branded bar, giving the mezcal a dedicated in-venue location across SoFi Stadium’s event calendar.
“Bringing Dos Hombres to SoFi Stadium allows us to introduce a premium mezcal experience to an untapped audience,” Kimberly Cantor, vice president of partnership management for SoFi Stadium and Hollywood Park, said in the venue’s announcement.
The opening adds a named beverage destination to the stadium’s 2026 food and drink lineup. Earlier in September, SoFi Stadium and Legends Global announced new concessions and souvenir drink vessels for the NFL season. The Dos Hombres bar is a separate partnership activation with a dedicated sixth-floor location, according to the launch announcement.
SoFi Stadium
SoFi Stadium
