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# Aviva Secures Naming Rights for Bristol's New 20,000-Seat Aviva Arena
- URL: https://www.venuepremium.com/aviva-secures-naming-rights-for-bristols-new-20-000-seat-aviva-arena/
- Published: 2026-03-29T16:43:36.000Z
- Updated: 2026-03-29T16:43:36.000Z
- Author: Venue Premium
- Tags: News, Partnerships

UK insurance giant Aviva has secured the naming rights for Bristol's new 20,000-capacity indoor arena, to be called Aviva Arena when it opens in late 2028 at the historic Brabazon hangar site at Filton Airfield. The venue will feature approximately 2,000 premium seats ranging from private boxes (named after individual Concorde aircraft) to premium lounges and two premium restaurants with architectural nods to the iconic jet. Expected to attract 1.4 million visitors annually across 120+ events, the arena is a centerpiece of the broader YTL Live development, projected to contribute £1B to the Bristol economy in its first decade.

![](https://storage.ghost.io/c/7b/c0/7bc00d70-85c4-4dea-b58f-fa428675e811/content/images/2026/03/aviva-arena-surrounding-area-illustration.jpg)

![](https://storage.ghost.io/c/7b/c0/7bc00d70-85c4-4dea-b58f-fa428675e811/content/images/2026/03/aviva-arena-bowl-full-capacity-illustration.jpg)

💬

“Aviva Arena will be one of the most exciting and sustainable live entertainment venues anywhere in the world, and we are incredibly proud to welcome Aviva as our naming partner. This long-term partnership brings together two organisations with shared values around innovation, sustainability and community impact. Aviva Arena will put Bristol firmly on the global touring map, delivering unforgettable experiences for fans and artists alike while creating lasting benefits for the city and the wider region." \~ ****Andrew Billingham, CEO of YTL Live**

[https://www.aviva.com/newsroom/news-releases/2026/02/bristols-new-twenty-thousand-capacity-live-entertainment-venue-to-be-called-aviva-arena/](https://www.aviva.com/newsroom/news-releases/2026/02/bristols-new-twenty-thousand-capacity-live-entertainment-venue-to-be-called-aviva-arena/?ref=venuepremium.com)

[https://www.avivaarena.co.uk/](https://www.avivaarena.co.uk/?ref=venuepremium.com)