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# Arsenal Adds Bench-Side Seats and Pitch Walk in New Touchline Package
- URL: https://www.venuepremium.com/arsenal-adds-bench-side-seats-and-pitch-walk-in-new-touchline-package/
- Published: 2026-10-23T00:00:02.000Z
- Updated: 2026-10-23T12:24:31.000Z
- Description: The new Emirates Stadium package combines behind-the-bench seats, player-arrival access, a tunnel and pitch walk, and a dedicated hospitality lounge.
- Author: Venue Premium
- Tags: News, Hospitality Design, Pro Team/Venue

**Arsenal** has introduced **The Touchline**, a new 2026–27 hospitality package at **Emirates Stadium** that puts guests in seats immediately behind the home bench.

Guests can watch the players arrive, follow them out of the tunnel for warm-ups and use an exclusive pitchside viewing area. The itinerary also includes a walk across the pitch shortly before kickoff, according to the club.

The package includes access to a new **Touchline** lounge with dining, champagne on arrival and inclusive drinks. Arsenal also lists an appearance by a club legend and a commemorative gift for each guest.

![](https://storage.ghost.io/c/7b/c0/7bc00d70-85c4-4dea-b58f-fa428675e811/content/images/2026/10/165ef74bde74-touchline-1596-edit.jpeg)

![](https://storage.ghost.io/c/7b/c0/7bc00d70-85c4-4dea-b58f-fa428675e811/content/images/2026/10/14ff017cb79f-touchline-1724-1.jpeg)

![](https://storage.ghost.io/c/7b/c0/7bc00d70-85c4-4dea-b58f-fa428675e811/content/images/2026/10/05c03aeff580-touchline-1859-1.jpeg)

![](https://storage.ghost.io/c/7b/c0/7bc00d70-85c4-4dea-b58f-fa428675e811/content/images/2026/10/bccc6be7bfc3-touchline-2081-1.jpeg)

![](https://storage.ghost.io/c/7b/c0/7bc00d70-85c4-4dea-b58f-fa428675e811/content/images/2026/10/61660a165cd3-touchline-1558-1.jpeg)

![](https://storage.ghost.io/c/7b/c0/7bc00d70-85c4-4dea-b58f-fa428675e811/content/images/2026/10/acbd8520427b-touchline-2034.jpeg)

![](https://storage.ghost.io/c/7b/c0/7bc00d70-85c4-4dea-b58f-fa428675e811/content/images/2026/10/ee3116fa00b8-touchline-1869.jpeg)

![](https://storage.ghost.io/c/7b/c0/7bc00d70-85c4-4dea-b58f-fa428675e811/content/images/2026/10/20202c4ffdeb-touchline-0635.jpeg)

The experience is offered for men’s Premier League, Carabao Cup and FA Cup matches. Bookings are sold in pairs; Arsenal says up to four guests can sit together, while larger groups may be separated. Availability and prices vary by fixture.

*The Stadium Business* reported prices of £2,499 per person for the Hull City fixture, £3,199 for Everton and £5,799 for Manchester City when the offering launched. Those are fixture-specific figures rather than a fixed package price.

[**New ‘The Touchline’ Hospitality Packages Available**Arsenal details the new bench-side hospitality experience.Arsenal FC · October 19, 2026![The Touchline hospitality seats](https://assets.arsenal.com/prod/images/xl_landscape/165ef74bde74-touchline-1596-edit.webp)](https://www.arsenal.com/news/new-the-touchline-hospitality-packages-available-aqsUJ5X7iYAs?ref=venuepremium.com)[**Arsenal Launches Premium Hospitality Offering**Fixture-specific pricing for The Touchline.The Stadium Business · October 20, 2026](https://www.thestadiumbusiness.com/2026/10/20/arsenal-launches-premium-hospitality-offering/?ref=venuepremium.com)